![]() ![]() Sometimes, it was spelled "Barron," other times, just "Baron." But it was always the same person talking: Trump. Barron was a Trump spokesperson, a Trump representative, and was even quoted once or twice as a Trump executive. Trump was John Barron-a literal alter ego that allowed Trump to say what he wanted, when he wanted, to the New York City press corps, and the world. ![]() Contrary to the public's perception, Trump actually left the bruising battle victorious-at least according to Trump himself.īecause throughout the 1980s, Donald J. Trump had tried, and failed, to build a larger-than-life property, and, according to New York, his partner was out $15 million as a result.īut to John Barron, a "Trump spokesperson," that wasn't the case: Selling the property was Trump's idea the whole time, Barron told reporters, making it seem like the real estate mogul had never even wanted the damn castle in the first place, and was happy to see it go: "It sure is easier to get a large commission on a $105-million sale than to put up a building," Barron told New York at the time. (He would christen an Atlantic City casino with the name the following year.) In the cutthroat world of Manhattan real estate, it was considered a big loss for the mogul. His competitors labeled the idea "lunacy," and eventually, it turned out they were right: the cost of the development spiraled out of control, climbing upwards of $135 million, and Prudential Insurance, Trump's partner on the project, decided to walk.īefore breaking ground, Trump's castle had crumbled. ![]() As New York Magazine described it, Trump's vision came "complete with spires, drawbridge, and moat"-a legit fortress on Madison Avenue and 59th Street something only The Donald could conjure up. ![]()
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